FOMO--episode 37

A cursory review of contemporary marketing indicates that advertisers are targeting Millennials by linking their products to experiences. But does this cause anxiety for Millennials who begin to feel like they are missing out on what life has to offer? There is even a new term to describe this (FOMO—fear of missing out). While the fear of missing out is not new, the use of social media heightens this sense and is at least part of why the use of social media can lead to depression.