Posts in Millennial Life
Millennials, Nostalgia, and the Longing for Safety

Do Millennials long to feel safe?

Jessica Furseth of Quartz Media reports trends in fashion suggest that yes, Millennials do long for safety, and they are finding comfort in classic, established brands. Furseth writes, “History shows that people tend to retreat toward classic fashions in times of austerity, war, and political unrest.” She quotes several sources that argue established brands are associated with optimism, hopefulness, and a longing to return to an idyllic past. Read the article here.

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