Can Targeting Millennials Backfire?

Burlap “exists to help churches reach Millennials and Generation Z by weaving new stories of faith and culture.” We’re here to help pastors, congregations, and other church leaders connect with emerging generations and invite them into a life with God. That’s why we exist. We want to be obedient to Jesus and make disciples of all people, including those who, at present, aren’t all that interested in Christianity.

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Ask, "Where are we failing?"

There is nothing new in saying that churches need to strive for authenticity  in order to connect with Millennials. We’ve been making that argument on this blog for years. The challenge is to discover where you’re missing the mark and to correct course, because oftentimes we’re blind to our own sins. When there is a plank in our own eye, everyone can see it but us.

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Ben SimpsonComment
Gen Z in the Lead?

A popular refrain heard in the wake of the tragically horrific shooting at Marjory Stoneman Douglas High School in Parkland, Florida is this: “Let the children lead.” The media coverage, the “March for our Lives” event in Washington, D.C., and a flurry of conversation on social media has fixed the spotlight on Generation Z. The Stoneman Douglas students have led the way.

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Helping Millennials Parent in the Digital Age

Parenting is a popular “felt-needs” topic for preachers, most often directed toward young families who are already part of the congregation or perhaps as an outreach for friends and neighbors in the community who are seeking wisdom on raising kids. I’ve been in several congregations that have planned a parenting series after a major holiday or at the beginning of the fall or spring school semesters in an effort to get people engaged.

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Gen Z and Activism

In the wake of the shooting at Marjory Stoneman Douglas High School in Parkland, Florida, the most prominent people calling for change are the students who watched their friends die. These are members of Generation Z. A recent New York Times report has described those born after Columbine “the mass shooting generation.” On Wednesday, February 21, parents and students met with the President of the United States to express their grief and frustration. One student, Samuel Zeif, pleaded with President Trump to “never let this happen again.

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Ben SimpsonComment