It’s a well known fact that Generation Z is highly adept at using technology, at times engaging online differently and with higher frequency than their Millennial predecessors. That trend is likely to continue and will have ramifications for how your church connects with emerging generations. How does your church presently use technology to connect with Generation Z?
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How’s the website?
Do you overwhelm visitors with stellar graphics, electric guitar, and lightning strikes?
Or is your current template labyrinthine and nearly impossible to navigate?
Forbes reports Generation Z is finding new ways of connecting online.
Gen Zers are choosing avenues of social connection that differ sharply from Millennials.
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Words have power, and how we use words is vital in reaching out to Millennials and Gen Zers. We’re called to use our words well, which means we should never speak condescendingly. Never.
Want to hear something odd?
There is a tech startup in Silicon Valley that is seeking to meet the needs of the “spiritual but not religious” crowd, and their founder, Tara-Nicholle Nelson, thinks there is a big market for this kind of service, particularly among Millennials. Nelson doesn’t want to start a church, and her vision is not specific to any religious tradition, but wants her phone app to be a means of therapy, or “soul comfort.”
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Burlap “exists to help churches reach Millennials and Generation Z by weaving new stories of faith and culture.” We’re here to help pastors, congregations, and other church leaders connect with emerging generations and invite them into a life with God. That’s why we exist. We want to be obedient to Jesus and make disciples of all people, including those who, at present, aren’t all that interested in Christianity.
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This blog post is the second in a series on how churches can think creatively about addressing the needs of Generation Z. We are using Abraham Maslow’s Hierarchy of Needs as a springboard to consider how Christians can assess and address the physical, emotional, social, and aspirational needs of emerging generations, moving from the basics on up to the need for self-fulfillment.
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There’s an expression that goes, “Jesus came to earth to build his kingdom, and all he got was this lousy Church.” I find this poignant because many of my Millennial friends are greatly drawn to the concept of the kingdom of God, but find little hope within the institutional Church.
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