Scanning the headlines for religion stories on Millennials and Gen Zers can be confusing. Are emerging generations in America abandoning faith altogether, or are they discovering spirituality? Are they open to religion, or are they anti-religious?Read More
How does your church try to connect with Generation Z?
Do you emphasize Bible study and doctrinal instruction, stressing the importance of attendance in a Sunday school or small group setting where Gen Zers can learn the content of the Christian faith?Read More
The Gen Z Insights blog published an article, “Three Questions Brands Should Ask Before Speaking Out on Social Issues.” We’ve all seen businesses get this wrong. Consider Pepsi’s Kendall Jenner ad.Read More
Churches often stress that marriage is important and ideally the lifelong covenant union between two people who pledge to be faithful, loving, caring, and committed. But prior to the exchanging of vows, there is often an engagement phase, and a dating period before that.
Long before the wedding day, there is a first date, and hopefully a second, and so on. As Generation Z grows and matures, they are learning how to date. How are they doing?Read More
Students in their senior year of high school (and sometimes junior year as well) often cast an eye toward the future. We ask students, “What do you want to major in next year?” and “Where are you going to college?”
But would Gen Zers be better off by delaying college for one year?Read More
Though “Millennial” continues to be the catch-all term for “young people,” a new generational cohort has emerged: Generation Z. The differences between Millennials and Gen Z run deeper than their age brackets.Read More