Why Your Church “Brand” Matters to Millennials

A few weeks ago I was searching for a car and went to the Honda dealership. I walked around, looking for a used car that fit within my budget and found nothing. When I asked the dealer about it, he politely informed me that Hondas hold their value—so they don’t incentivize purchases. People who want Honda cars want them because of the reputation, and they’re willing to spend more for them.

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Lost in Translation: What these three phrases mean to millennials.

If you’re reading this article, you’re probably aware of the generational gap in so many churches. Whether you’re a baby boomer trying to work with a generation that seems challenging to understand, or a millennial trying to earn the favor of an older generation that seems set in their ways, the generational gap is a real thing. And sometimes this gap can act like a language barrier. When you say the following phrases, millennials hear something else. So without further ado:

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How to take the first step in reaching millennials

If you are a church leader trying to reach millennials, you are training for a marathon. The statistics show that millennials are less interested in church then any previous generation (for a lot of good reasons, frankly), and that, combined with a number of other factors, makes reaching millennials a challenge.

But I love a challenge. And, hopefully, you do too.

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How to generate excitement around Young Adult Ministry

A year ago I walked into our church’s young adult ministry and found less then ten people meeting on a regular basis. We’re a church of thousands. And there were 10. On a good day.  Around 15 years ago, our young adult ministry was thriving. From what I can piece together, between the congregation aging and some heavy turnover with leadership of the program, it simply faded. Sound familiar?

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