Posts tagged Branding
Why Your Church “Brand” Matters to Millennials

A few weeks ago I was searching for a car and went to the Honda dealership. I walked around, looking for a used car that fit within my budget and found nothing. When I asked the dealer about it, he politely informed me that Hondas hold their value—so they don’t incentivize purchases. People who want Honda cars want them because of the reputation, and they’re willing to spend more for them.

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