The Catholic Church is serious about connecting with Generation Z. How serious? They’ve launched an app that has been likened to Pokémon Go called “Follow JC Go.”
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When it comes to the coolest apps it is easy to fall behind. Social media behemoths like Facebook, Twitter, Instagram, and Snapchat continue to be a force. But as more and more people migrate to these platforms—including advertisers—habits change. Young people look for the next best cool thing, or the application with less digital clutter, and move on.
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Who do you admire, and what do your heroes say about you?
That’s a great question, and one that can be applied to each generation.
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What does Generation Z value?
That’s a big question. It is also one your church wants to address. Your community may already align with the values of Generation Z in significant ways. If so, your next step is to point them to spaces in congregational life that show how following Jesus Christ meets their deepest longings.
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“Millennial” is often code for “young person,” but as years pass and Millennials age, a younger cohort has been identified: Generation Z. They share common traits with Millennials. But there are distinctions. What are they?
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Philip Jenkins is a Professor of History at Baylor University and Co-Director for Baylor's Program on Historical Studies of Religion in the Institute for Studies of Religion. In a recent blog post he writes:
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The members of Generation Z are digital natives. They’ve grow up with the internet, and the smartphone has been ubiquitous. They understand social media better than you do. They know what people are interested in seeing and sharing. They know what makes a tweet go viral. So why aren’t you asking them to help you?
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The Millennial generation is made up of over 75 million Americans and according to Brookings they are unlike any generation that has come before them. They are more diverse and more educated, but less likely to own a home and more likely to be in poverty. They marry later in life and are more likely to live in cities.
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MediaPost notes five ways Gen Zers are distinguishable from Millennials, offering a few guidelines on how messaging should adjust based on demographics. I’ll summarize. Gen Zers are:
Forbes reports Generation Z is finding new ways of connecting online.
Gen Zers are choosing avenues of social connection that differ sharply from Millennials.
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