It’s a well known fact that Generation Z is highly adept at using technology, at times engaging online differently and with higher frequency than their Millennial predecessors. That trend is likely to continue and will have ramifications for how your church connects with emerging generations. How does your church presently use technology to connect with Generation Z?Read More
Who do you admire, and what do your heroes say about you?
That’s a great question, and one that can be applied to each generation.Read More
What does Generation Z value?
That’s a big question. It is also one your church wants to address. Your community may already align with the values of Generation Z in significant ways. If so, your next step is to point them to spaces in congregational life that show how following Jesus Christ meets their deepest longings.Read More
“Millennial” is often code for “young person,” but as years pass and Millennials age, a younger cohort has been identified: Generation Z. They share common traits with Millennials. But there are distinctions. What are they?Read More
The members of Generation Z are digital natives. They’ve grow up with the internet, and the smartphone has been ubiquitous. They understand social media better than you do. They know what people are interested in seeing and sharing. They know what makes a tweet go viral. So why aren’t you asking them to help you?Read More
The Millennial generation is made up of over 75 million Americans and according to Brookings they are unlike any generation that has come before them. They are more diverse and more educated, but less likely to own a home and more likely to be in poverty. They marry later in life and are more likely to live in cities.Read More
MediaPost notes five ways Gen Zers are distinguishable from Millennials, offering a few guidelines on how messaging should adjust based on demographics. I’ll summarize. Gen Zers are:
Gen Zers are choosing avenues of social connection that differ sharply from Millennials.Read More
Words have power, and how we use words is vital in reaching out to Millennials and Gen Zers. We’re called to use our words well, which means we should never speak condescendingly. Never.